When it comes to the world of gaming, social media is a crucial tool because that’s probably where most of your target audience hangs out. This makes it a cost-effective way for you to market your indie game.

‍

Yet to tap into the power of social media to build hype around your indie game? Here are 6 expert tips that you can use to leverage that social media audience and convert them into customers!

‍

1. Post consistently

‍

Once you’ve created your social media accounts and started reaching your intended audience, it’s time to post consistently. We recommend posting everyday, or at least a minimum of 3-4 times per week. You may have to tweak your content to fit the tone of each platform, but you can crosspost the same thing everywhere.

‍

For instance, you can easily make a couple of tweets per day on X (formerly Twitter) and post on Instagram or TikTok whenever you have visual content. You can post behind-the-scenes updates, “a day in the life of an indie game dev” videos, and hop on other related trends. Instagram is a good place to post game screenshots and concept art.

‍

But, why? It’s simple: posting consistently keeps your game fresh in the minds of your audience. Social media algorithms tend to boost regular content, giving you a wider reach. It also lets people know that you’re still here. (We all know how people tend to unfollow stale accounts, right?)

‍

2. Network, network, network

‍

Build relationships – both with your target audience and other indie game developers. People tend to support those that they have a personal connection to rather than strangers. So, build a loyal gaming community, engage directly with your audience, and keep your players in the loop. This could be something as simple as giving them periodic updates on your development progress or sharing your frustrations with them. At the same time, don’t forget to reply to them on social media. Talk to other indie game devs online for a sense of camaraderie and support.

‍

3. Collaborate with gaming influencers

‍

Gaming influencers are a big part of the social media stratosphere and come with a ready-made and loyal audience who take their recommendations very seriously. This means that when an influencer asks their audience to check out your game, or plays a beta version of your game on a livestream, your wishlists are bound to skyrocket, with at least a good portion of them leading to sales.

‍

4. Run targeted paid ads

‍

Running ads hyper-targeted towards your brand’s audience helps you increase your brand awareness, get a wider reach, and a higher chance of converting to sales. They are also cost-effective. Use a data-driven approach (like we do at Campaign Cooperative) and make the ad visually appealing.

‍

5. Leverage user-generated content (UGC)

‍

UGC refers to content created by your audience about your game. This acts as free promotion and has a better chance of converting others into players because it’s organic content created by those who genuinely love your game. You can encourage your audience to create UGC (such as posting gameplay clips) in exchange for the chance to win a giveaway or a discount on your game. Create your own game hashtag and ask users to post their content with it so that you can easily find them.

‍

6. Use testimonials and reviews

‍

Whether you receive glowing reviews from some early-access users, or get testimonials from players after launching your game, make sure to post and promote them across your social media channels. This acts as social proof and gives other players the confidence that your game is worth playing.

‍