Amazing devs
incredible games
Our work
We’ve worked with
some incredible devs
on some amazing games*
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shapez
base-building / colony mgmt.
Shapez was the 23rd top rated game on Steam in 2020. Using meticulously optimised Facebook and Reddit ads, we had Shapez receiving a positive return on ad spend within 2 weeks.
We meticulously tested tens of ad variants on each platform (we had 24 different campaigns on Facebook within two weeks!) until we found one that worked. Once we'd found our golden campaign, we clamped down on it - optimising it to no end.
rail route
resource/automation mgmt.
Rail Route is an indie management title on Steam. Whilst they had the startings of a vibrant community, the devs were looking to up their game in terms of marketing ahead of the release of a major content update.
Through a combination of hyper-optimised ads and snappy landing page copy, we achieved a conversion rate (page click to purchase) of double the industry average. On release of the update, player numbers jumped to a ten-month high. That's four months of revenue in one week.
Vault of the Void
VISCERAL ROGUELIKE DECKBUILDER
Vault of the Void approached us ahead of a big announcement looking to rekindle their sales numbers.
Within days, we'd rewritten their Steam page with high-converting copy and begun running a meticulous A/B tested ad campaign to start bringing in new players.
Genfanad
RETRO, BROWSER-BASED MMORPG
Genfanad was looking to hit an ambitious Kickstarter goal to fund their browser-based MMORPG. Their Kickstarter was 100% funded within 24 hours.
Working primarily through rigorously tested Facebook Ads, we provided Genfanad with over 600 qualified emails for their mailing list. (At 40% of the industry average cost-per-lead!) At the end of our campaign, Genfanad hit an incredible 200% of their fundraising target.
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