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Indie devs don't have AAA budgets. But they have something better - authenticity and originality. Here's how to market your indie game without breaking the bank.

Indie game PR is a process, not a button you press. Here's our guide on how to earn organic coverage without the help of a publisher.

Build it, and they don't always come. From genre strategy to Steam Fests, here are our tips to stand out on Steam as a solo dev.

Good indie game marketing plans do not need a huge budget - but they do need strategy. Here's our guide as an indie game marketing agency to building a strategy that works.

If your traffic graph looks flatter than a pancake, this article is for you. Let’s break down why no one’s seeing your game - and precisely what you can do to fix it.

For indie devs launching on Steam, those first few days aren’t just important - they’re everything. That’s why having a 90-day launch plan isn’t optional; it’s your lifeline.

Creating a Steam page is only the first step. To boost your game’s visibility, you need to optimize your page. Here are 6 tips on how you can go about it.

Stock up your indie game marketing arsenal with these 7 essential tools and resources to make your life that much easier.

Indie game press releases are a fantastic way of marketing your indie game to journalists. Here’s the why, how, and when of indie game PR marketing.

Any good indie game marketing campaign starts with getting to know who your target audience are. Here’s why it’s important and how you can go about it.

Want to build your Steam wishlists before you launch? A game trailer is a winning way to ensure your Steam page is top-notch. Here's our tips on making the best indie game trailer possible.

Paid ads often get a bad rap when it comes to indie game marketing strategies. Here, we explore whether they're actually worth it.

The #1 ingredient you need to turn your indie game into a success is marketing. Here's your guide to getting started with indie game marketing.

Here’s the down-low on how Campaign Cooperative, an indie-game exclusive marketing agency, helped Genfanad, a browser-based game, become successful.

Learn why having a loyal gaming community is important and how it can make all the difference when marketing your indie game.

Email marketing is a strong strategy that’s often overlooked by indie game developers. Learn how to leverage it and boost your wishlists and sales.

Looking for ways to boost your indie game visibility? Influencer marketing can help you achieve your marketing goals. Here’s how to leverage it.

Learn what a successful indie game marketing campaign looks like so that you can tweak your strategy and skyrocket your sales.

Make sure that your indie game marketing will be a success by avoiding these top 10 mistakes.

Getting press coverage for your indie game will boost its visibility, helping you build up your wishlists pre-launch. Here’s how to get some PR.

Think you can't market your indie game on a budget? Think again! Here are 3 ways to make it happen.

Here's our run-through of the top indie game marketing agencies, and the services that they offer to indie devs.

Pre-launch attention - in the form of Steam wishlists, usually - are the primary metric for indie game success. Here are 5 ways in get the crucial attention that your game needs.

Explore the what, the why, and the how of indie game marketing in our comprehensive guide, covering the 5 core tenants of successful indie game marketing.

A case study on how Campaign Cooperative, the indie game marketing agency, helped Drift achieve Steam indie game success.

Influencer marketing is a cost-effective way to put your indie game on the map. Here’s a guide on the entire process.

Not sure why marketing plays a crucial role in the success of indie games? We answer all your questions!

The world of indie game marketing is shrouded in myths and misconceptions. Here, we burst 10 of the most common ones.

Having a loyal gaming community is a crucial step in marketing your indie game. Here’s an easy guide on how you can build your own.

Indie game and triple-A marketing are two sides of the same coin, but there are several differences between them. Let’s explore what they are.

The first step to effectively marketing your indie game is coming up with an indie game marketing plan. Here’s how you can get started with an effective strategy.

Developing an indie game isn’t as easy as you might think. Here are the top 5 challenges that indie game developers have to contend with.

Creating a great indie game is only half the battle. Your success will largely depend on how you market it. Explore what indie game marketing is and why you need it.