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Paid ads often get a bad rap when it comes to indie game marketing strategies. Here, we explore whether they're actually worth it.

The #1 ingredient you need to turn your indie game into a success is marketing. Here's your guide to getting started with indie game marketing.

Here’s the down-low on how Campaign Cooperative, an indie-game exclusive marketing agency, helped Genfanad, a browser-based game, become successful.

Learn why having a loyal gaming community is important and how it can make all the difference when marketing your indie game.

Email marketing is a strong strategy that’s often overlooked by indie game developers. Learn how to leverage it and boost your wishlists and sales.

Looking for ways to boost your indie game visibility? Influencer marketing can help you achieve your marketing goals. Here’s how to leverage it.

Learn what a successful indie game marketing campaign looks like so that you can tweak your strategy and skyrocket your sales.

Make sure that your indie game marketing will be a success by avoiding these top 10 mistakes.

Getting press coverage for your indie game will boost its visibility, helping you build up your wishlists pre-launch. Here’s how to get some PR.

Think you can't market your indie game on a budget? Think again! Here are 3 ways to make it happen.

A quick run-through of the top indie game marketing agencies and all the services they offer.

Social media is one of the most important tools you can use to market your indie game. Here’s a guide on how to leverage it.

Critical to the success of your indie game is gaining a significant amount of attention for it pre-launch. Here are 5 ways in which you can do that.

The what, the why, and the how of indie game marketing.

A case study on how Campaign Cooperative, the indie game marketing agency, helped Drift achieve Steam indie game success.

Influencer marketing is a cost-effective way to put your indie game on the map. Here’s a guide on the entire process.

Not sure why marketing plays a crucial role in the success of indie games? We answer all your questions!

The world of indie game marketing is shrouded in myths and misconceptions. Here, we burst 10 of the most common ones.

Having a loyal gaming community is a crucial step in marketing your indie game. Here’s an easy guide on how you can build your own.

Indie game and triple-A game marketing are two sides of the same coin, but there are several differences between them. Let’s explore what they are.

The first step to effectively marketing your indie game is coming up with an indie game marketing plan. Here’s how you can get started with an effective strategy.

Developing an indie game isn’t as easy as you might think. Here are the top 5 challenges that indie game developers have to contend with.

Creating a great indie game is only half the battle. Your success will largely depend on how you market it. Explore what indie game marketing is and why you need it.

We delve into the reasons why investing in the right help for your indie game marketing is not just wise – it's essential.

Creating an indie game is an incredible achievement, but it's equally important to ensure that your masterpiece doesn't go unnoticed. Here are some tips and tricks on how to advertise an Indie game:

Creating an indie game is an incredible achievement, but it's equally important to ensure that your masterpiece doesn't go unnoticed. In today's digital age, social media is your best friend when it comes to spreading the word about your indie game. Platforms like Twitter, Instagram, and TikTok offer fantastic opportunities to connect with potential players and create buzz. Here are some tips and tricks on how to advertise an Indie game:

Launching an indie game is an exciting endeavour, but it comes with its fair share of challenges, especially when it comes to getting noticed in a crowded market. Effective advertising is essential to grab the attention of potential players and make your game stand out. In this months’ blog, we'll share valuable tips and strategies on how to advertise an indie game successfully.

In the ever-expanding world of gaming, influencers have become a driving force in connecting brands with their target audience. Partnering with the right gaming influencer can be a game-changer for brands looking to promote their products or services effectively. However, with a plethora of gaming influencers available, how do you choose the perfect collaborator for your brand? This month, we offer guidance on selecting the ideal gaming influencer to ensure a successful and authentic partnership.

‍In the world of indie game development, capturing the attention of potential players is a challenging but essential task. One of the most powerful tools in your PR arsenal is the game trailer. An irresistible game trailer can generate excitement, build anticipation, and drive players to engage with your indie game. Today, we'll explore the strategies and tips for creating an attention-grabbing gameplay trailer that not only captivates your audience but leaves them eagerly anticipating the launch of your indie game.